If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective clients are looking for. Nearly a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

70% Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall score.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Over Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

95% Of Unhappy Consumers Will Go Back To A Company If A Company Manages To Solve Problems Quickly And Effectively

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Clients Review A Companies Replies To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation does not affect simply the consumers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a business requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal