53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as advice from friends and family.

Source: Brightlocal

Consumers Could Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The more detailed other users explain your product or service, the more money you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your consumers creates trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

15% Of People Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even think about working with a company they can't find opinions about.

Source: Statuslabs

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings data, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Google Represents 57.5% Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the vast bulk of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews go on without a response. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

70 Percent Of Consumers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs