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88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
15% Of Buyers Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of possible consumers will not even think about doing business with a company they can't find opinions about.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses in fact use them.
Although we now know why client reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When customers need to pick a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
89% Of Consumers Review A Businesses Replies To Reviews
Not only do most individuals read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
USA Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics show a company's reputation does not affect just the consumers. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte
Reviews Posted On Twitter Can Increase Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
77% Of Clients Would Likely Post A Review If They Were Asked
More than a 35% would do it to notify others about their client experience and 24% would likely direct their review to the company itself.
Over a 26% would be willing to give a review to help other people with their decision making process.
Source: Podium
89% Of Clients Choose To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile web browser, individuals choose to read reviews on their mobile devices.
Source: Statista
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista