Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Company

This stat is one of numerous that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with an ideal five star ranking.

Source: Brightlocal

Consumers Might Spend 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users describe your service or product, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

USA Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Majority Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

89% Of Customers Choose To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of businesses have exceptional and good ratings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

70 Percent Of Consumers Prefer To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs