61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of businesses have good and exceptional scores. Only 5% of businesses have a score below three stars.

Source: Brightlocal

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews usually carry the same weight as suggestions from loved ones.

Source: Brightlocal

15% Of People Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a site can only presume when it pertains to trust.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those asked, 80% of clients did leave a review. In general, companies have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When customers need to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Since the huge bulk of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Service

This stat is among many that show the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a perfect five star score.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra