54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Reviews Posted On Twitter Can Improve Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing decisions.

According to social reviews data, Facebook impacts the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are likely to trust a local business.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Individuals Prefer To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile internet browser, people today prefer to read reviews on their cell phones.

Source: Statista

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers well normally flourish, review websites help ensure of that.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential consumers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

72% Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

US Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers