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71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a legal representative or a medical professional.
Younger people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers well typically flourish, review sites help make sure of that.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
74 Percent Of Local Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats indicate a business's reputation doesn't impact simply the customers. Prospective employees also take a look at ratings and take a look at reviews.
Source: Deloitte
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Consumers Could Invest 31% More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Generally, 142 million customers go to Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz