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Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Since the large majority of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 businesses have excellent and good scores. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually make use of them.
Although we now understand why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'very frequently'.
Source: Trust You
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews
Corresponding with your clients establishes trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to spend more cash with a business.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
89% Of Consumers Like To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, customers choose to read reviews on their cell phones.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
15% Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of possible consumers won't even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
74% Of Regional Businesses Have At Least One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online scores stats, we found out that a company requires to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal