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73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the prospective customers are searching for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they realize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two-thirds of companies have great and awesome rankings. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews go on without a reaction. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
If They Were Asked, 77% Of Customers Would Likely Leave A Review
More than a 35% would submit a review to educate others about their client experience and 24% would definitely direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.
Although we now know why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
The Typical Review Length Has Become 65% Shorter Since 2010
As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as recommendations from friends and family.
Source: Brightlocal