63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics reveal the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There is no other way around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be customers are looking for. Practically a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically two thirds of companies have excellent and awesome ratings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying preferences.

According to social media reviews data, Facebook impacts the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and ranking statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a doctor.

Younger people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

74% Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. This is as good a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the vast majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as guidance from friends and family.

Source: Brightlocal