Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When clients need to select a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Since the huge majority of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online ratings data, we found out that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Normally, 142 million consumers visit Yelp every month. This is as great a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

82% Of Consumers Visit Review Websites Since They Want To Buy An Item Or A Service And Wish To Get The Facts About Business Services And Products.

Review sites are locations that customers go to get the facts about a product, business or service . Because they have actually already formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your consumers builds their trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs