54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now understand why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need client reviews. There's no skirting around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

95% Of Dissatisfied Customers Will Return To A Business If A Business Deals With Problems Quickly And Efficiently

Customers do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats suggest a business's reputation does not affect simply the consumers. Potential team members also look at ratings and read reviews.

Source: Deloitte

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a physician.

Young people (age 18-35) are even more likely to employ a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

The Majority Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Staying connected with your customers develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Because the vast bulk of consumers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal