Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation does not impact just the customers. Potential team members also look at ratings and take a look at reviews.

Source: Deloitte

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

95% Of Disappointed Customers Will Go Back To A Business If A Business Deals With Problems Quickly And Efficiently

Customers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online scores data, we found out that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Many Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the prospective customers are searching for. Nearly a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

15% Of Customers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective customers won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo