If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize An Organisation

This stat is among many that highlight the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with an ideal five star rating.

Source: Brightlocal

73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential customers are searching for. Almost a third of consumers state written reviews are the only function that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your customers develops trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now know why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social media reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

83% Of Consumers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of potential consumers won't even think about working with a company they can't find viewpoints about.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

American Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation does not affect simply the customers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte