Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Consumers Would Post A Review If They Were Asked

More than a 35% would do it to advise others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Consumers Like To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, consumers prefer to read reviews on their cell phones.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Clients Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick an attorney or a medical professional.

Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something easy like responding to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are going to spend more cash with a business.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra