Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Want To Read Reviews On Their Smartphones

Be it via an app or a mobile web browser, customers prefer to read reviews on their cell phones.

Source: Statista

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When clients have to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Likely Submit A Review

More than a 35% would submit a review to notify others about their client encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to focus on clients' recommendations online.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

15 Percent Of Buyers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of possible consumers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs