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63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Given that the large bulk of consumers read reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Majority Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
70% Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income
Businesses that treat consumers honorably generally succeed, review websites help ensure of that.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Clients Might Invest 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
74% Of Regional Businesses Have At Least One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online ratings data, we found out that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your customers builds their trust. Even something as simple as responding to their reviews and comments can make them feel valued.
As you might anticipate, clients who feel this way are going to spend more cash with a company.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista