60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the huge majority of customers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Service

This stat is one of numerous that show the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for organizations with a best five star rating.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There's no way around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

70% Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista