Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

15% Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential clients will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as recommendations from friends and family.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

82% Of Consumers Check Out Review Websites Since They Wish To Purchase A Service Or A Product And Want To Get The Truth About Business Products And Services.

Users come because they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the huge majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a company's reputation doesn't affect simply the customers. Potential employees also take a look at scores and read reviews.

Source: Deloitte

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'very influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

People Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

83% Of All Young Consumers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Practically a third of consumers say written reviews are the only function that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a site can only presume when it concerns trust.

Source: Review Trackers