The Majority Of Customers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Corresponding with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Nearly a third of customers say composed reviews are the only feature that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

US Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

Since They Desire To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Sites.

Review websites are places that customers go to get the truth about a business, product and services . Users come since they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs