When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

USA Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.

Source: Statista

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

If A Company Handles Issues Rapidly And Effectively, 95% Of Unhappy Consumers Will Return To A Business

Consumers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible customers won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of companies have outstanding and great rankings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick an attorney or a medical professional.

Younger people (age 18-35) are much more likely to work with an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz