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Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Generally, 142 million customers go to Yelp on a monthly basis. This is as good a time as any if you have not declared your totally free Yelp business page.
Source: RevLocal
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews go on without a reaction. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
United States Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
74% Of Regional Companies Have At Least One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online rankings data, we found out that a company requires to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers