95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very often'.

Source: Trust You

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some negative reviews.

Source: Capterra

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize An Organisation

This stat is one of many that show the value of online scores. Now that news of customer satisfaction travels this fast, keeping your customers happy is more important than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for businesses with a perfect five star score.

Source: Brightlocal

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of customers did submit a review. In general, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as advice from loved ones.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When consumers need to select a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

15% Of Buyers Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of prospective clients won't even think about working with a business they can't discover opinions about.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews Globally

Google remains in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70% Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista