Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really make use of them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they realize the huge effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a site can only go so far.

Source: Review Trackers

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as suggestions from friends and family.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to pick an attorney or a doctor.

Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the huge bulk of consumers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%

User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers fairly normally flourish, review websites help ensure of that.

Source: Statuslabs

More Than Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the value of online scores. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for companies with a perfect five star score.

Source: Brightlocal