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63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics reveal the basic appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your clients develops trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are going to invest more money with a business.
Source: Statuslabs
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the huge bulk of customers check out reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to pay attention to clients' recommendations online.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and rating statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you manage to choose one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews
Irrespective of how appealing your marketing is, you still need customer reviews. There is no way around it. Customers are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such items.
Source: Turntonetworks