70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews go on without a reaction. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Service

This stat is one of many that show the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients delighted is more crucial than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with an ideal five star ranking.

Source: Brightlocal

89% Of Consumers Review A Companies Responses To Reviews

Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the huge bulk of consumers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a site can just go so far.

Source: Review Trackers

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

When clients have to select a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

70% Of Customers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to client review statistics, a tremendous 19% of customers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista