83% Of Customers Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to take note of consumers' suggestions online.

Source: Statuslabs

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly generally prosper, review sites help ensure of that.

Source: Statuslabs

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a huge effect on their decision when clients have to pick a solution provider.

Source: DemandGenReport

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

83% Of All Younger Shoppers Were Asked To Give A Review Recently

Of those invited, 80% of clients did give a review. Overall, companies have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

More Than Half Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Customers Would Certainly Submit A Review

More than a 35% would post a review to notify others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

Consumers Could Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.

Source: Brightlocal