72% Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and awesome rankings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your customers develops trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the huge majority of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review data, a tremendous 19% of consumers constantly rely on online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the prospective consumers are looking for. Nearly a third of customers say written reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

83% Of All Young Customers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Google Represents 57.5% Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Browse A Companies Responses To Reviews

Not only do the majority of customers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz