Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a third of consumers state composed reviews are the only function that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings statistics, we discovered that a business requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

15 Percent Of People Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible customers will not even think about working with a company they can't find viewpoints about.

Source: Statuslabs

89% Of Shoppers Like To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now understand why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

90% Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

83% Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista