52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic popularity of a website can just presume when it comes to trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are looking for. Practically a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of potential clients will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would submit a review to educate others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have exceptional and good ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal