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A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is really doing. Don't depend on that figure alone.
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Customers Could Spend 31% More With A Business That Has Fantastic Reviews
Take notice of this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.
Source: Martech Zone
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.
Source: Review Trackers
15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of possible consumers will not even consider working with a business they can't find opinions about.
Source: Statuslabs
95% Of Unhappy Customers Will Return To A Company If A Company Takes Care Of Issues Rapidly And Efficiently
Consumers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz