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More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Customers Prefer To Read Reviews On Their Mobile Phones
Be it via an app or a mobile internet browser, people choose to read reviews on their phones.
Source: Statista
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat customers fairly generally succeed, review sites help ensure of that.
Source: Statuslabs
If They Were Asked, 77% Of Clients Would Likely Submit A Review
More than a 35% would leave a review to educate others about their client experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their choice making process.
Source: Podium
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a website can only presume when it pertains to trust.
Source: Review Trackers
Just 6% Of Consumers Don't Trust Customer Reviews At All
According to consumer review statistics, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Business
This stat is one of numerous that illustrate the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.
57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11 percent looked only for businesses with a best five star score.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent boost.
Source: RevLocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Given that the large bulk of customers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews remain without a reply. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
83% Of All Younger Consumers Were Invited To Give A Review Recently
Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all clients to give a review on their company.
Source: Brightlocal