63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a site can only go so far.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review stats, a massive 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers go to Yelp each month. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

89% Of Consumers Review A Businesses Reactions To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Posted On Twitter Can Help Improve Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating really helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal