49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a third of customers state written reviews are the only function that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

The Majority Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews go on without a reaction. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of People Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of prospective clients will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their smart phones.

Source: Statista

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Clients Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users describe your product or service, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal