91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews usually carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would do it to advise others about their customer encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Customers Prefer To Discover A Business Via Reviews And Articles, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of numerous that show the significance of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star ranking.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra