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American Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear individuals aren't pleased with scores alone.
Consumer reviews make the stats appear more genuine which is what the prospective consumers are looking for. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.
Source: Fan and Fuel
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a website can only presume when it comes to trust.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to client review stats, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
15 Percent Of People Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of potential consumers won't even think about working with a company they can't find viewpoints about.
Source: Statuslabs
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you provide them an excellent experience.
Source: Brightlocal
Reviews Posted On Twitter Can Help Improve Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo