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71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a medical professional or a legal representative.
Younger people (age 18-35) are a lot more likely to employ a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
89% Of Consumers Want To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile internet browser, individuals choose to read reviews on their mobile phones.
Source: Statista
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your consumers creates trust. Even something like responding to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are more willing to invest more money with a company.
Source: Statuslabs
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American customers.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Generally 2 out of 3 companies have great and exceptional ratings. Only 5% of businesses have a score below three stars.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal