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A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your consumers develops trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you might expect, clients who feel this way are more willing to invest more money with a business.
Source: Statuslabs
89% Of Clients Review A Companies Replies To Reviews
Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
83% Of All Younger People Were Invited To Leave A Review Recently
Of those invited, 80% of consumers did leave a review. Overall, businesses have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now know why client reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Posts, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
89% Of Individuals Choose To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, consumers choose to read reviews on their smart phones.
Source: Statista