Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and good rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the potential customers are looking for. Nearly a third of customers state composed reviews are the only feature that makes them think the sites' reviews are useful and appropriate.

Source: Fan and Fuel

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really utilize them.

Although we now know why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

89% Of Consumers Read A Companies Replies To Reviews

Not only do most individuals check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Business

This stat is one of numerous that show the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your consumers delighted is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for businesses with an ideal five star score.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat consumers fairly usually flourish, review websites help make certain of that.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Item Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center