52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a doctor or an attorney.

Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

If A Business Manages To Fix Problems Quickly And Efficiently, 95% Of Disappointed Consumers Will Go Back To A Business

Consumers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Customers Could Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this statistic. The more detailed other users describe your product or service, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

74% Of Regional Companies Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online rankings data, we discovered that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Shoppers Choose To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, people today prefer to read reviews on their mobile phones.

Source: Statista

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads select to take notice of clients' recommendations online.

Source: Statuslabs

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when customers have to choose a solution provider.

Source: DemandGenReport

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal