Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the huge bulk of consumers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Due To The Fact That They Desire To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Visit Review Sites.

Review sites are places that customers go to get the facts about a service, product or business. Because they have currently formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

89% Of Customers Review A Businesses Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Shared On Twitter Can Help Grow Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients fairly normally succeed, review sites help make sure of that.

Source: Statuslabs

95% Of Disappointed Consumers Will Go Back To A Business If A Business Deals With Issues Quickly And Efficiently

Customers do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

Over Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal