54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now understand why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

77% Of Clients Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would post a review to educate others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

Reviews Shared On Twitter Can Help Grow Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

95% Of Unhappy Clients Will Return To A Business If A Company Manages To Fix Problems Rapidly And Effectively

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the vast majority of consumers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

American Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

Due To The Fact That They Desire To Buy A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Users come since they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone