74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings stats, we learnt that a company needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats show the general appeal of a website can just presume when it concerns trust.

Source: Review Trackers

89% Of Buyers Want To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, most people prefer to read reviews on their mobile phones.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a doctor or a legal representative.

Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the large bulk of customers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as recommendations from family and friends.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Business

This stat is among many that show the value of online scores. Now that news of consumer satisfaction travels this quick, keeping your clients pleased is more vital than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a perfect five star rating.

Source: Brightlocal

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

83% Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take notice of consumers' suggestions online.

Source: Statuslabs