53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

82% Of Customers Check Out Review Sites Since They Want To Purchase A Service Or An Item And Want To Get The Facts About Business Product Or Services.

Review sites are locations that customers go to get the truth about a item, service or business . Since they have already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now know why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

89% Of Consumers Read A Companies Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as advice from family and friends.

Source: Brightlocal

70% Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online scores stats, we learnt that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

American Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and score statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks