83% Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to focus on customers' recommendations online.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation does not affect simply the consumers. Prospective team members likewise take a look at ratings and take a look at reviews.

Source: Deloitte

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings data, we learnt that a company requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Practically a third of consumers state composed reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally 2 out of 3 companies have great and awesome scores. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you manage to select a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95% Of Dissatisfied Clients Will Return To A Company If A Company Manages To Fix Issues Quickly And Efficiently

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When consumers need to pick a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport