More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

Reviews Posted On Twitter Can Boost Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get an idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

More Than Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Rating

This stat is among many that show the importance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients pleased is more important than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for businesses with a perfect five star score.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83 Percent Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do most consumers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers