Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as advice from friends and family.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

15 Percent Of Buyers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential customers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

70% Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

95% Of Unhappy Customers Will Go Back To A Business If A Business Makes An Effort To Resolve Problems Rapidly And Efficiently

Clients don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings statistics, we learnt that a company requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation does not affect simply the clients. Prospective employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take note of customers' suggestions online.

Source: Statuslabs

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When customers need to pick a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

American Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista