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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
83% Of All Younger Clients Were Invited To Give A Review Recently
Of those invited, 80% of customers did leave a review. In general, companies have asked 66% of all consumers to post a review on their business.
Source: Brightlocal
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.
Source: Review Trackers
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
89% Of Customers Browse A Businesses Replies To Reviews
Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your consumers creates trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how appealing your marketing is, you still need customer reviews. There's no way around it. Customers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you offer them a good experience.
Source: Brightlocal
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista