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Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of customer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and ranking statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
70 Percent Of Customers Choose To Learn About A Business Via Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
A Lot Of Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score actually helps your overall rating.
According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
83% Of Clients Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take note of consumers' recommendations online.
Source: Statuslabs
Software Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
Majority Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Rating
This stat is among many that highlight the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your customers pleased is more important than ever.
57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for services with a best five star rating.
Source: Brightlocal