70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Clients Could Invest 31% More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There's no way around it. Customers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would submit a review to notify others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

Over Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are ready to invest more cash with a business.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Only 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to client review data, a tremendous 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Most Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center